I craft engaging campaigns that convert.
Video Ads:
Case Study: BFCM & Holiday Campaign
I spearheaded a successful Black Friday/Cyber Monday and holiday campaign for the Hudson Valley Seed Company, driving the visual and creative direction across paid advertisements, email marketing, and a seasonal website makeover.
I collaborated with the team to create gardener archetypes for a Holiday Gift Guide, styling, photographing, and editing product groupings for a blog post and paid ads. These assets were also used in email campaigns to drive customer engagement and traffic.
As a result, these efforts contributed to a significant increase in revenue compared to previous years.
The Gift Guide
Setting the visual tone.
Establishing the campaign's aesthetic, I designed graphics that were prominently showcased on the front page of our e-commerce website and incorporated into our marketing emails.
Expanding reach.
I created an engaging animated video ad to spotlight and amplify the reach of our Black Friday / Cyber Monday campaign.